Why Today's Market Makes Turner Homes the Smart Choice If you've been watching the housing market, you've probably noticed something surprising: new-construction homes aren't just desirable - they're becoming the best value on the market. According to Realtor.com's latest Q2 2025 research, the price premium on new builds is now at a record low, making this a window of opportunity for buyers who want quality, comfort, and lasting value.
At Turner Homes, this data is a direct reflection of what we see every day in East Tennessee. Buyers are finding that a new Turner home offers more square footage, more thoughtful features, and more peace of mind than competing resale homes - all while staying within budget.
Turner Homes Delivers More Home for Your Money
Realtor.com reports that new-construction homes now cost less per square foot than resales ($218.66 vs. $226.56 and rising). That means you get more space, more features, and more value.
At Turner Homes, that looks like:
- Thoughtfully crafted floor plans like the Spruce at Farmstead or the Orchid at Luna Ridge that maximize livability while staying within reach.
- Generous standard features like granite countertops throughout to Kichler lighting, Delta plumbing fixtures, super-slide shelving in closets and pantries, and soft-close cabinetry in Summit communities. These are details many builders (or flippers) would call “upgrades”—but for us, they’re part of the foundation.
- High-performance materials such as spray foam insulation, energy-efficient windows, insulated garage doors, and ENERGY STAR appliances all help keep you and your wallet comfortable.
Inventory is Growing
Nationally, new-home listings are up 37% since 2020. At Turner Homes, we're adding to inventory with our professionally designed move-in ready homes. That means more choice for buyers who want a quicker move-in timeline.
Turner Homes is building on this momentum:
- Chapman Trace in South Knoxville, offering new townhomes in a thriving, convenient neighborhood.
- New Launches like Luna Ridge in Lenoir City, where planned townhomes and single-family homes from the $300s bring small-town charm and modern living together.
- The Haven at Hardin Valley, now selling to-be-built homes you can design with our team, as well as move-in ready homes made for comfort, connection, and East Tennessee views.
- Move-in-ready homes available now across several communities, so you don’t have to wait for your dream home.
Building on Southern Momentum with Turner
Across the South, new construction is booming as more families look for homes that offer both modern comforts and strong community connections. We’re proud to build in this thriving region with neighborhoods that bring people together.
Communities like Chapman Trace and The Haven will feature resort-style pools for summer gatherings, while sidewalks in every community make morning walks, evening strolls, and kids on bikes part of daily life. Many of our neighborhoods also include greenspaces—inviting places to unwind, play, or simply enjoy the outdoors. It’s all part of building not just homes, but lifestyles that keep pace with the South’s momentum.
New Builds Win on Long-Term Value
Resale homes may look tempting, but the numbers don’t lie: resales prices are climbing faster than new construction, up more than 8% since 2022. Plus, an investment in a new construction home appreciates at a much faster rate than older homes.
That makes a new Turner home not just a lifestyle choice, but a smart financial decision. With modern features, warranty protection, and low-maintenance designs, Turner Homes protects your investment while giving you the lifestyle you want today.
Final Thought: Why Wait?
The national data confirms what Turner buyers already know: this is the moment to choose new construction. The affordability gap is shrinking, inventory is strong, and the long-term value is unmatched.
At Turner Homes, we’re proud to make the choice even easier with homes that blend modern design, lasting quality, and East Tennessee’s best communities. Whether you’re eyeing a townhome in Bennett Village, a family home at Farmstead, or the stunning new opportunities at Andes Hill, now is the time to take a closer look.
👉 Explore Turner Homes today - and see how your dream home is already within reach.
