Market Shifts to New Construction Advantage

Market Shifts to New Construction Advantage

August 22, 2025

| 10:45 am

| Turner Homes

| Communities, Home Building

Why Today’s Market Makes Turner Homes the Smart Choice

If you’ve been watching the housing market, you’ve probably noticed something surprising: new-construction homes aren’t just desirable—they’re becoming the best value on the market. According to Realtor.com’s latest Q2 2025 research, the price premium on new builds is now at a record low, making this a window of opportunity for buyers who want quality, comfort, and lasting value.

At Turner Homes, this data is a direct reflection of what we see every day in East Tennessee. Buyers are finding that a new Turner home offers more square footage, more thoughtful features, and more peace of mind than competing resale homes—all while staying within budget.

Turner Homes Delivers More Home for Your Money

Realtor.com reports that new-construction homes now cost less per square foot than resales ($218.66 vs. $226.56 and rising). That means you get more space, more features, and more value.

At Turner Homes, that looks like:

  • 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹𝗹𝘆 𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗳𝗹𝗼𝗼𝗿 𝗽𝗹𝗮𝗻𝘀 like the Spruce at Farmstead or the Orchid at Luna Ridge that maximize livability while staying within reach.

  • 𝗚𝗲𝗻𝗲𝗿𝗼𝘂𝘀 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 like granite countertops throughout to Kichler lighting, Delta plumbing fixtures, super-slide shelving in closets and pantries, and soft-close cabinetry in Summit communities. These are details many builders (or flippers) would call “upgrades”—but for us, they’re part of the foundation.

  • 𝗛𝗶𝗴𝗵-𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹𝘀 such as spray foam insulation, energy-efficient windows, insulated garage doors, and ENERGY STAR appliances all help keep you and your wallet comfortable.

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Inventory Is Growing

Nationally, new-home listings are up 37% since 2020. At Turner Homes, we’re adding to inventory with our professionally designed move-in ready homes. That means more choice for buyers who want a quicker move-in timeline.

Turner Homes is building on this momentum:

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Building on Southern Momentum with Turner

Across the South, new construction is booming as more families look for homes that offer both modern comforts and strong community connections. We’re proud to build in this thriving region with neighborhoods that bring people together. Communities like Chapman Trace and The Haven will feature resort-style pools for summer gatherings, while sidewalks in every community make morning walks, evening strolls, and kids on bikes part of daily life. Many of our neighborhoods also include greenspaces—inviting places to unwind, play, or simply enjoy the outdoors. It’s all part of building not just homes, but lifestyles that keep pace with the South’s momentum.

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New Builds Win on Long-Term Value

Resale homes may look tempting, but the numbers don’t lie: 𝗿𝗲𝘀𝗮𝗹𝗲 𝗽𝗿𝗶𝗰𝗲𝘀 𝗮𝗿𝗲 𝗰𝗹𝗶𝗺𝗯𝗶𝗻𝗴 𝗳𝗮𝘀𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝗻𝗲𝘄 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻, up more than 8% since 2022. Plus, an investment in a 𝗻𝗲𝘄 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻 𝗵𝗼𝗺𝗲 𝗮𝗽𝗽𝗿𝗲𝗰𝗶𝗮𝘁𝗲𝘀 𝗮𝘁 𝗮 𝗺𝘂𝗰𝗵 𝗳𝗮𝘀𝘁𝗲𝗿 𝗿𝗮𝘁𝗲 than older homes. That makes a new Turner home not just a lifestyle choice, but a smart financial decision. With modern features, warranty protection, and low-maintenance designs, Turner Homes protects your investment while giving you the lifestyle you want today.

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Final Thought: Why Wait?

The national data confirms what Turner buyers already know: 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁 𝘁𝗼 𝗰𝗵𝗼𝗼𝘀𝗲 𝗻𝗲𝘄 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻. The affordability gap is shrinking, inventory is strong, and the long-term value is unmatched.

At Turner Homes, we’re proud to make the choice even easier with homes that blend modern design, lasting quality, and East Tennessee’s best communities. Whether you’re eyeing a townhome in Bennett Village, a family home at Farmstead, or the stunning new opportunities at Andes Hill, now is the time to take a closer look.

👉 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝗧𝘂𝗿𝗻𝗲𝗿 𝗛𝗼𝗺𝗲𝘀 𝘁𝗼𝗱𝗮𝘆—𝗮𝗻𝗱 𝘀𝗲𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗱𝗿𝗲𝗮𝗺 𝗵𝗼𝗺𝗲 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘄𝗶𝘁𝗵𝗶𝗻 𝗿𝗲𝗮𝗰𝗵.

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